USA Agencies Consolidation, Global Biotech Company
THE CHALLENGE.
Declining agency performance, increasing YoY costs, and operational impact of production decoupling on a highly fragmented spend: They were no longer the client of choice.
THE SOLUTION.
Consolidate spend; elevate to holding co relationships; improve cost transparency; and drive year on year productivity savings
THE BENEFITS.
• Improved innovation, creativity and agency retention rates
• Increased uptake of production partner and improved ecosystem collaboration
• Streamlined & upskilled agency management operations
• $20M/ 20% annual savings + 5% YoY productivity targets
• Deliverable-based pricing with benchmarked annual SoWs
• Embedded performance-based compensation model with risk/reward component
• Agencies’ commercial terms aligned to brand outcomes
THE RESULTS.
35
Individual agencies
3
Holding company partners
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