Re-(RE)designing EU Agencies Footprint EU region of global biotech
THE CHALLENGE.
Redesign the Agencies footprint to a group of partners qualified to deliver regional omnichannel campaigns that leverage the emerging tech stack, whilst allowing for localization for market and regulatory needs.
THE SOLUTION.
Implement a new Digital Factory; consolidate spend to fewer agencies with the right capabilities; implement regional and country preferred supplier lists
THE BENEFITS.
• Established Digital Factory with savings approx. 30% vs baseline
• Consolidation from 80+ agencies to 5 core agencies + local market rosters of 5-7 per country
• Improved contractual terms
• Approx 9% savings vs baseline of $25M, from demand management and price improvement
• Future-proof suppler capabilities that drive adoption of omnichannel capabilities
THE RESULTS.
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