Case Studies

Re-(RE)designing EU Agencies Footprint EU region of global biotech

THE CHALLENGE.

Redesign the Agencies footprint to a group of partners qualified to deliver regional omnichannel campaigns that leverage the emerging tech stack, whilst allowing for localization for market and regulatory needs.

THE SOLUTION.

Implement a new Digital Factory; consolidate spend to fewer agencies with the right capabilities; implement regional and country preferred supplier lists

THE BENEFITS.

• Established Digital Factory with savings approx. 30% vs baseline
• Consolidation from 80+ agencies to 5 core agencies + local market rosters of 5-7 per country
• Improved contractual terms
• Approx 9% savings vs baseline of $25M, from demand management and price improvement
• Future-proof suppler capabilities that drive adoption of omnichannel capabilities

A group of business people in an office meeting room

THE RESULTS.

Pink chevron

Ready to Navigate Marketing Procurement with Confidence?

Whether you’re planning a major transformation, need external insights into best practice, or want to strengthen your internal capabilities – we understand the challenges because we’ve walked in your shoes.

Let’s discuss how we can help you reimagine what’s possible.